A high-level discussion for business people of all levels that outlines the evolution of digital marketing and explains the ever changing trends. Develop an understanding of which practices work and which do not. There will be a focus on SEO (search engine optimization), social media marketing, online reviews and reputation management.
Lance Leifert has been an adjunct professor at the University of Connecticut for over 10 years. He sits on various boards and is active in community teaching seminars and consulting. Along with his business partner, David Coons, they formed Conquest in 1997 focusing on providing technology based solutions to clients of various industries. Conquest saw the change in technology trends and has leveraged itself firmly in the market at the onset. Conquest has grown to be recognized as an industry leader and has helped clients of all sizes with strategizing, the implementation of custom software solutions and cutting edge digital marketing programs. Conquest has worked with clients such as Hartford HealthCare, Aetna, Hooker & Holcombe, United Technologies, Midstate Medical Center, Connecticut Orthopedic Associates and hundreds more.