A class focused on helping small to medium sized businesses understand the details of how to improve their online visibility. Topics in this 2-hour seminar include:
- Learn how to properly optimize your website for proper SEO.
- Understand Search Engine Marketing (SEM) and the basics of placing Google Ads.
- Discover the fundamentals of local search with Google My Business and Apple Maps and how to claim your business.
- Understand the importance of on-line reviews from an SEO perspective.
Leifert brings over 20 years of experience in technology oriented marketing and development. He graduated from the University of Connecticut in 1993 with a degree in Engineering and Computer Science. He pursued his graduate degree with Rensselaer Polytechnic Institute. His work career path led him to work with many aspects of technology and apply them to digital marketing and computer sciences. In addition, Lance has been an adjunct professor at the University of Connecticut for over ten years and sits on various boards.
Lance formed Conquest in 1997 as a digital agency. Conquest saw the changes in marketing trends and converted to an integrated marketing agency in 2015 offering both traditional and digital marketing services with a strong digital capabilities. As pioneers in this new style of marketing agencies, Conquest has grown to be recognized as an industry leader and has helped clients of all sizes with strategizing and the implementation of cutting edge integrated marketing programs. Under Lance’s leadership, Conquest has worked with clients such as Hartford HealthCare, Aetna, Athena Healthcare, Hooker & Holcombe, United Technologies, Midstate Medical Center, Connecticut Orthopedic Associates and 100’s more. Conquest continues to grow and help companies across the United States implement effective marketing campaigns that are custom tailored to each of its clients.